A quick story
We get asked about our company name quite a bit. Our founder, Ori Keren, likes history and read about the LinearA and LinearB languages originating from the Minoans and Mycenaeans over 3,000 years ago.
After archaeologists deciphered the thousands of tablets with LinearB writing, they discovered a rich, advanced society with significant creativity and elements of gender equality - things that speak to the founders of LinearB. Ori and his co-founder Dan also loved the idea of helping engineering teams translate the value of what they do better to business leaders. So the name stuck!
Before that we came very close to naming the company after Dan's dog, Nigel. Slow Animals, a song by The Strokes, was also considered 🐶🦄🦙🦈🐷