- Step 1: Making engineering work visible
- Step 2: Scaling consistency with LinearB Workflow Automation
- Step 3: Aligning engineering with company strategy
Introduction
Skeelo is Brazil’s leading digital reading platform, offering millions of users access to eBooks, audiobooks, and exclusive literary content through partnerships with top telecoms and publishers. As the company prepared to scale across Latin America, Skeelo’s CTO, Renan Kosicki, knew his engineering organization needed to evolve the way they tracked delivery, prioritized work, and enabled their devs.
To support this transition, Renan adopted LinearB to get visibility into Skeelo’s delivery operations and improve their overall Developer Experience (DevEx). Today, their engineering teams are more aligned with business outcomes, more responsive in code reviews, and more disciplined in managing asynchronous workflows.
Skeelo followed a systematic approach to implementing LinearB, broken down into the following three phases:
Step 1: Making engineering work visible
Driving team-level ownership with metrics
Before LinearB, Skeelo’s team leads were using spreadsheets and manual tracking to estimate performance. This created blind spots in the development lifecycle – particularly around bottlenecks like PR Pickup Time and review latency.
With LinearB, the Skeelo team now has real-time dashboards and team-level metrics that surface inefficiencies as they occur. One of the key shifts came from sharing those metrics directly with engineers.
“We’ve used LinearB to create a culture of ownership around delivery metrics. By making PR Pickup Time and Review Time visible to all engineers, we’ve reduced average PR review latency significantly. It has helped us coach teams on where they’re lagging and allowed team leads to proactively address inefficiencies.”
Renan Kosicki
CTO, Skeelo
This visibility has transformed how teams work. Engineers are now aware of how their actions impact delivery speed, and team leads use LinearB’s insights to coach developers in real time. As a result, Skeelo has been able to foster a stronger sense of accountability and shared standards across teams.
Equipping leaders with investment-level insights
At the leadership level, Skeelo needed a better way to connect engineering work to business outcomes. LinearB’s visibility into Investment Distribution and Cycle Time gave Renan and non-technical executive stakeholders a shared language to talk about engineering health.
“With leadership, we focus on Investment Distribution, Cycle Time trends, and Delivery Probability. These metrics help connect engineering outcomes to company priorities.”
This visibility has extended beyond engineering, helping Renan report to his board of directors and product leadership with clarity and confidence. Plus, when questions arise about delivery velocity or platform investment, he can back up his answers with data.
Step 2: Scaling consistency with LinearB Workflow Automation
Automating code review discipline with bot assistants
Asynchronous engineering workflows are core to Skeelo’s operations. Before implementing LinearB’s bot assistants, important work would sometimes stall – PRs would sit idle, stale branches would linger, and no one was directly accountable for review cycles.
“Before LinearB, we struggled with inconsistent PR turnaround times and a lack of accountability. Important work would often sit in review without clear ownership.”
To solve this, Skeelo implemented WorkerB automations to remind developers of PRs in need of attention and flag blocked or stale branches before they slowed down progress. These small nudges led to big cultural shifts.
“Now we use LinearB bot assistants to handle PR reminders, stale branches, and blocked work. As a result, we’ve significantly improved responsiveness and reduced the number of idle PRs.”
Engineers quickly adapted to the new cadence, and team leads saw a reduction in review delays. This automation didn’t just enforce consistency; it freed up Skeelo’s developers to focus on higher-value work.
Using LinearB Workflow Automation to streamline reviews
Skeelo also integrated LinearB Workflow Automations to enforce custom code review policies across its growing engineering org. By routing PRs based on risk and file context, LinearB helped the team automate the path to production for low-risk changes and ensure expert reviews for more complex submissions.
“We’ve integrated LinearB to enforce custom rules and streamline PR approvals—auto-approving low-risk changes and routing more complex PRs to specific reviewers.”
These automations eliminated unnecessary review delays for small changes, while maintaining quality for more significant updates. In short, LinearB allowed Skeelo to balance speed and safety at scale.
Step 3: Aligning engineering with company strategy
Translating Skeelo engineering performance into business outcomes
As Skeelo’s CTO, Renan leads the company’s platform strategy and oversees engineering performance across an entire suite of digital reading products. A key part of his mission is ensuring that technology scales with the business.
“The most success we’ve had is in shortening our development cycle and making engineering work more measurable and aligned with company goals.”
Before LinearB, teams were often reactive – responding to issues as they arose, with limited insight into how work was flowing across the organization. Now, with delivery and investment metrics visible across all layers, Skeelo can manage both short-term delivery and long-term strategy
With visibility into project investment profiles and enhanced reporting, Skeelo’s teams are beginning to forecast and manage engineering time more like a portfolio – ensuring that technical debt, infrastructure upgrades, and new features all receive appropriate attention.
Building a foundation for continuous improvement
LinearB has also helped Skeelo normalize the conversation around engineering metrics. With the data right in front of them, teams and leaders alike can identify improvement areas without finger-pointing.
“LinearB bridges the gap between engineering activity and business outcomes. It helps teams become more autonomous while giving leadership confidence in their execution.”
Most importantly, these improvements haven’t come at the cost of culture. In fact, the transparency and automation have empowered developers to manage their own delivery patterns, while giving product and executive leadership greater visibility into progress.
“LinearB is the easiest way to add visibility and accountability to your engineering org. You get insights, automation, and alignment with business priorities—without needing to build everything yourself."
By investing in LinearB, Skeelo avoided the complexity of building and maintaining internal dashboards. Instead, they’ve focused on building a high-performing engineering culture rooted in ownership, responsiveness, and transparency.
What’s Next for Skeelo
With a strong foundation in place, Skeelo’s next priority is expanding their use of LinearB’s Project Investment Profiles and Resource Allocation features.
By better understanding where time is being spent – on features, bugs, infrastructure, or tech debt – the team can balance innovation with operational excellence and make smarter capacity planning decisions. And as LinearB continues to evolve, Skeelo plans to stay at the forefront.
“We aim to proactively manage technical debt and platform initiatives with the same rigor we apply to feature delivery. LinearB is a key part of that journey.”
Renan Kosicki
CTO, Skeelo
In an industry where reader expectations are high and product delivery must be seamless, Skeelo is proving that modern engineering leadership starts with visibility and accountability. With LinearB, they’ve taken control of their delivery process, empowered developers, and turned engineering into a strategic asset.