# Why Culture Matters: LinearB Named One of Forbes’ Best Start-Up Employers for 2025 | LinearB Blog

> We’re honored to be named one of Forbes Best Start-Up Employers for 2025. Learn how our culture, AI-driven innovation, and leadership will shape the future of engineering.

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Why Culture Matters: LinearB Named One of Forbes’ Best Start-Up Employers for 2025

# Why Culture Matters: LinearB Named One of Forbes’ Best Start-Up Employers for 2025

![Photo of Ori Keren](https://assets.linearb.io/image/upload/c_limit,w_2560/f_auto/q_auto/v1/Ori_Keren_749b50c589?_a=BAVMn6ID0)

By [Ori Keren](https://linearb.io/blog/why-culture-matters-linear-b-named-one-of-forbes-best-start-up-employers-for-2025#ori-keren)

|

March 6, 2025

![Blog_Why_Culture_Matters_6f53d7d6de](https://assets.linearb.io/image/upload/c_limit,w_2560/f_auto/q_auto/v1/Blog_Why_Culture_Matters_6f53d7d6de?_a=BAVMn6ID0)

At LinearB, we believe great companies are built on strong cultures that foster innovation, collaboration, and an environment where people can do their best work. That’s why we’re incredibly proud to share that Forbes has named LinearB one of its [_Best Start-Up Employers for 2025_!](https://www.forbes.com/lists/americas-best-startup-employers/)

This is a testament to the incredible team we’ve built and the impact we’re making. Not only were we named the #64th top start-up employer, but we also ranked #1 in our category. This validates our mission to create a thriving workplace while transforming [how engineering teams improve productivity](https://linearb.io/resources/engineering-leader-guide-to-accelerating-developer-productivity).

This award isn’t just about culture; it’s about momentum. We’re experiencing record growth as we evolve from an engineering visibility platform into the [AI orchestrator](https://linearb.io/solutions/genai-orchestration) of choice for enterprise engineering teams. With AI workflows and governance at the core of our product evolution, we’re enabling teams to optimize software delivery in ways never before possible.

## The Impact of Culture on Engineering Performance

Culture impacts the teams that build, support, and scale our platform. We’re committed to:

* **Employer Reputation:** Ensuring that LinearB is recognized as a leader in both engineering productivity and workplace culture.
* **Employee Satisfaction:** Creating an environment where world-class talent can grow and thrive.
* **Sustainable Growth:** Scaling our team and product offerings to meet the evolving needs of engineering organizations worldwide.

This mindset drives everything we do, from supporting our customers to empowering our employees.

### **Welcoming Patrick McKinney as Chief Revenue Officer**

Our momentum is fueled by great leadership, and we’re thrilled to welcome Patrick McKinney as our new Chief Revenue Officer (CRO). Patrick will oversee sales, technical services, customer success and support, and operations—bringing deep experience in scaling high-growth SaaS companies.

Patrick understands the critical role engineering teams play in business success, which makes him the perfect fit for LinearB. As he put it:

> “LinearB’s commitment to improving [engineering productivity](https://linearb.io/blog/engineering-productivity) and developer experience is second to none. The combination of an exceptional product, a data-driven approach to software delivery, and a culture that prioritizes innovation made this an easy decision for me. I’m excited to help accelerate LinearB’s impact as we empower engineering organizations worldwide.”

His leadership will be instrumental as we expand our go-to-market strategy and continue our mission to drive real, measurable outcomes for engineering teams.

### **The Road Ahead**

Earning a spot on _Forbes’ Best Start-Up Employers_ list and bringing in top-tier leadership like Patrick are incredible milestones, but they’re just the beginning.

AI is fundamentally changing how software engineering teams operate, and LinearB is at the forefront of this transformation. With continued investment in AI-driven workflows, governance, and [developer experience](https://linearb.io/blog/developer-experience) solutions, we’re redefining what’s possible for engineering organizations.

If you’re passionate about shaping the future of engineering productivity, we’d love to have you on our team. [Explore Careers at LinearB](https://www.linearb.io/careers) 

And if you’re an engineering leader looking to optimize your team’s performance, [let’s talk about how LinearB can help](https://linearb.io/book-a-demo).

## Improve developer productivity with LinearB

Find us on

[](https://www.linkedin.com/company/linearb)
[](https://devinterrupted.substack.com/)

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[Strategic lessons from Google on improving engineering teams](https://linearb.io/blog/strategic-lessons-google-engineering-teams)

Learn key lessons from Google on aligning engineering with business goals, boosting developer productivity, and building sustainable team culture.

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